Course curriculum

  • 1

    Building A Strong Foundation

    • How To Use This Course

    • Welcome to the Masters of Digital Business

    • Our Journey (Where we start, our goal and our focus)

    • First Things First

    • Before You Continue...

    • Organizing Your Progress

    • Defining Your Ideal Client
  • 2

    Building A Content Strategy

    • The New Paradigm (The Digital World)

    • Building A Content Strategy

    • Generating Powerful Content Ideas
  • 3

    Getting Started On LinkedIn Inbound

    • Introduction To LinkedIn Inbound

    • Why LinkedIn Is Important

    • Optimizing Your LinkedIn Profile

    • Personal vs Company Profiles

    • Writing Effective Content Messaging

    • Writing Effective Headlines

    • Writing Your Own Posts

    • Engaging & Commenting On The Platform

    • Why Commitment Is Critical

    • Using A Content Calendar

    • Implement A Daily Process

    • Repurposing Content
  • 4

    How To Shoot Videos

    • Gaining Confidence & Writing Scripts

    • Technical Know-how (Cameras, Lighting & Backgrounds)

    • Shooting Your First Video